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Meet Our Team : Child Care Business : Day Care Franchise : WeeWatchFranchise.com


Meet Our Team

Leslie Wilson, Vice President

Leslie Wilson joined Wee Watch® in 1987 and quickly became an active part in the development of the successful Wee Watch brand and agency program. Hands-on in managing the company's business operations, Wilson also continues to be instrumental in elevating and maintaining child care well above regional standards in all Wee Watch homes.


Wilson takes pride in ensuring that Wee Watch management and Providers continually update their knowledge of educational methods and care components. She strives to provide every opportunity for children to achieve their full potential while in the care of Wee Watch. Assisting franchisees in utilizing the Wee Watch system is another part of Wilson's duties. Not only does this help franchisees achieve personal and financial goals, but also ensures a valuable service is provided to the community.


When the current Canadian Universal Child Care benefit was proposed in 2006, Wilson was invited to address both the House of Commons as well as the Senate. She presented her expert opinions on daycare business, the Wee Watch program and the financial impact on families requiring childcare. Wilson has found a home for her talents with Wee Watch. After 23 years, she still enjoys supporting the supervisors in providing nurturing and educational environments for children to grow.


Annett Holeschek, Manager, Daycare Operations

Annett Holeschek first joined Wee Watch as a home childcare Provider in 1989. During her seven years as a Provider, she went to school part-time and earned a degree in Early Childhood Education. This allowed her to venture into a more managerial role as a childcare consultant and, eventually, Area Supervisor. Being able to be involved with Wee Watch in many capacities gave her the insight into what Wee Watch customers need and how to ensure quality child care is available in the community.


In 2003, Holeschek joined Wee Watch Home Office to provide support to Wee Watch customers and franchisees. As Manager, Daycare Operations, Holeschek is in constant contact with franchisees and government representatives to ensure that the Wee Watch system continues to meet or exceed regulations. Being involved in programming components as well as other communication and training tools, Holeschek strives to ensure that all franchisees use the many aspects of the system to maintain the high level of service in addition to building their business.


Training Home Visitors in their roles as support consultants to Providers and families through on-site visits has been another of Holeschek's duties. Holeschek believes that every person involved with Wee Watch, whether it is the franchisee, office staff, Home Visitors or Providers make the difference in the quality of customer service and care provided in the community.


Marc Kiekenapp, Franchise Development Consultant

Marc Kiekenapp

Marc Kiekenapp is Founder and President of Kiekenapp & Associates, LLC, a national franchise consulting company. Prior to founding Kiekenapp & Associates, Kiekenapp was co-founder and a principal of System Builders, LLC, a national franchise consulting company that helps franchisors increase their brand equity through the sale of new units. Prior to founding System Builders, Kiekenapp served as Vice President of Development for Service Brands, Inc. whose brands include Molly Maid, Mr. Handyman and 1-800 DryClean.


Kiekenapp's franchise background also includes Max Muscle Sports Nutrition, Interiors by Decorating Den and Sir Speedy, where he served as Vice President of Development. He has been a master licensee and has owned and operated both a home furnishings and printing franchise. In the spring of 2000, Franchise Update Magazine recognized Kiekenapp as one of the top three franchise executives. With more than twenty-eight years of experience in franchising, Kiekenapp is requested as a frequent guest speaker on franchise development topics for the International Franchise Association, Franchise Update Magazine, Franchise Business Network meetings and franchisor national conventions.


Kiekenapp is currently serving on the International Franchise Association Supplier forum and is active in many other aspects of the International Franchise Association as well. When not pursuing the franchise industry, he is an avid fly fisherman and enjoys golf and tennis.


Chuck Hilscher, Franchise Development Consultant

Nineteen years of franchising experience combined with 25 years of property management and real estate experience, Chuck Hilscher's franchising skills and strong commercial real estate experience have led him to have a keen understanding of franchise ownership. He is the Managing Partner of Selections, LLC, a Michigan franchise consulting firm, and brings professional franchising experience to Franchise Outsource that includes Director of Real Estate and Director of Franchise Development where he has led the Real Estate and Franchise sales departments with several national and international franchise organizations.


Hilscher served most recently as the Development Director for the Learning Care Group, the nation's second largest childcare provider, where he developed new child care locations and assisted franchisees in all aspects of the business startup process. Prior to joining the Learning Care Group, Hilscher was Director of Real Estate for the Coffee Beanery, Ltd. and Director of Franchise Development for Little Professor Book Centers, Inc.


A Michigan native, Hilscher is an avid outdoorsman, loves to fish and golf, and especially loves spending time with his family while participating in outdoor activities.


Kids Franchise

Our Franchisees

I have thoroughly enjoyed being a Wee Watch franchisee for the past 23 years. Starting a new business can be scary, but knowing that help is available from Home Office staff is comforting. Rules and regulations are constantly changing and new situations arise that sometimes require guidance. I can call anytime with any questions I may have. I wouldn't hesitate to do it all over again!

– Melanie DiMarco, franchisee since 1987